Welcome to The Stingray Group — a proudly South African, family-owned business with deep roots and bold ambitions. Founded in the 1980s and headquartered in the vibrant city of Cape Town, with a strong footprint in Johannesburg, our journey has been one of innovation, growth, and an enduring commitment to quality.

Over the decades, we’ve built a diverse portfolio of trusted brands that touch everyday lives across Southern Africa. From automotive and lifestyle to heating, camping, cleaning, laundry care, personal weight management, and smart electrical solutions — our products are designed to make life better, simpler, and more enjoyable.

We are proud to own and manage a collection of beloved homegrown brands including ALVA, CASA, PURE PLEASURE, and STINGRAY, as well as being the exclusive distributor of world-renowned international names such as WENKO, MICHELIN, MASTERPLUG, HUSKY, SCOOPA, LUCECO, ROSS AND HILLMARK and many more.

Our brands are available nationwide through all major Southern African retailers and directly through our online store — bringing convenience, quality, and trusted solutions right to your doorstep.

Our brands are available in all leading Southern African retailers as well as from our online store. 

Pure Pleasure is a division of The Stingray Group and has been producing electric blankets and keeping South Africans safely warm for over 40 years.
We are grateful to you for trusting and supporting us.  We continually seek to research, analyse and innovate, creating new and exciting high-quality safe products for local and international customers.

Our family of more than 300 staff members make sure that at the end of every day we can proudly help our customers keep their families safely warm.

With a dedicated family of over 300 skilled team members, we work tirelessly to ensure that each day concludes with the satisfaction of knowing that households everywhere trust our products.

Proudly manufacturing electric blankets and car seat covers in Cape Town for more than 40 years.