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Corporate Profile - The Stingray Group

Welcome to The Stingray Group — a proudly South African, family-owned business with deep roots and bold ambitions. Founded in the 1980s and headquartered in the vibrant city of Cape Town, with a strong footprint in Johannesburg, our journey has been one of innovation, growth, and an enduring commitment to quality.

Over the decades, we’ve built a diverse portfolio of trusted brands that touch everyday lives across Southern Africa. From automotive and lifestyle to heating, camping, cleaning, laundry care, personal weight management, and smart electrical solutions — our products are designed to make life better, simpler, and more enjoyable.

We are proud to own and manage a collection of beloved homegrown brands including ALVA, CASA, PURE PLEASURE, and STINGRAY, as well as being the exclusive distributor of world-renowned international names such as WENKO, MICHELIN, MASTERPLUG, HUSKY, SCOOPA, LUCECO, ROSS AND HILLMARK and many more.

Our brands are available nationwide through all major Southern African retailers and directly through our online store — bringing convenience, quality, and trusted solutions right to your doorstep.

Our brands are available in all leading Southern African retailers as well as from our online store. 

ALVA

We are proud of our range of over 500 retail items, utilized and trusted by people all over Southern Africa. We are grateful to you for trusting and supporting us.  

It has been an amazing adventure from our humble start of just 5 items to where we are today. This journey though is far from over, we continually seek to research, analyse and innovate, creating new and exciting high-quality safe products with South Africans in mind.

Our team of more than 300 staff members make sure that at the end of every day we can proudly say "Your life is better with Alva."

PURE PLEASURE

Pure Pleasure is a division of The Stingray Group and has been producing electric blankets and keeping South Africans safely warm for over 40 years.
We are grateful to you for trusting and supporting us.  We continually seek to research, analyse and innovate, creating new and exciting high-quality safe products for local and international customers.

Our family of more than 300 staff members make sure that at the end of every day we can proudly help our customers keep their families safely warm.

SUSTAINABILITY

What truly sets us apart is our firm commitment to environmental sustainability. We harness the power of the sun, relying on solar panels to generate electricity for our operations, thus reducing our dependence on the traditional electrical grid. This eco-conscious approach aligns with our dedication to quality, ensuring that each product we offer, whether locally produced or carefully sourced from around the globe, meets the highest standards.

Our ultimate goal is to enhance your everyday life by delivering innovative solutions that not only meet the highest safety standards but also prioritize sustainability. With a dedicated family of over 300 skilled team members, we work tirelessly to ensure that each day concludes with the satisfaction of knowing that households everywhere trust our products.

OUR FAMILY

With a dedicated family of over 300 skilled team members, we work tirelessly to ensure that each day concludes with the satisfaction of knowing that households everywhere trust our products.

Proudly manufacturing electric blankets and car seat covers in Cape Town for more than 40 years.

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Our Brands

ALVA

We are proud of our range of over 500 retail items, utilized and trusted by people all over Southern Africa. We are grateful to you for trusting and supporting us.  It has been an amazing adventure from our humble start of just 5 items to where we are today.

This journey though is far from over, we continually seek to research, analyse and innovate, creating new and exciting high-quality safe products with South Africans in mind.

Our team of more than 270 staff members make sure that at the end of every day we can proudly say "Your life is better with Alva."

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Stingray

Quality car seat covers, vehicle covers, and car mats, proudly serving South African consumers for four decades.

Our solid commitment to crafting durable and stylish automotive accessories ensures they are tailor-made to withstand the rigors of South African conditions.

With a rich heritage of local craftsmanship, we take pride in providing products that not only protect but also enhance the driving experience for our valued customers.

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Pure Pleasure

PURE PLEASURE blankets have been safely keeping South Africa warm for more than 40 years. Backed by the experience of THE STINGRAY GROUP
Choose from TIE-DOWN, NEEDLE-PUNCH, SHERPA, CORAL FLEECE or COTTON QUILT ranges. Single bed size all the way up to King Extra Length, PURE PLEASURE has the perfect blanket to give the best night's sleep ever.Warranty: 12-24 Months (Model dependent)

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